I love ideas.
In fact, I diligently keep a folder entitled "Big Ideas" on my computer.
After reading Malcolm Gladwell’s Blink, I started reading his other bestseller, The Tipping Point: How Little Things Can Make a Big Difference. “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire.”
Yes; this is great. Why?
People have ideas.
Ideas need people.
People spread ideas.
Ideas need vehicles.
And this is why I’m excited—video can spread ideas that ignite positive change.
We’re in the middle of an incredible shift in the way the world communicates. Video is one part of that. Why? Because it's no longer restricted to paid prime time TV ads—today’s outlets are nearly endless—from online social networking sites to an iPhone to a compelling opening to a live presentation.
There are amazing “ideas” impacting the world in a positive way. For example, how does microfinance really work in struggling, rural nations?
Later this month, I’m headed to
We want to talk to people and companies with big ideas. When we successfully communicate big ideas, it’s an opportunity to spark change.
WGVU is the West Michigan National Public Radio (NPR) affiliate. Tune in live at WGVU-FM 88.5 & 95.3, WGVU-AM 1480 & 850 or listen to the streaming interview online live by clicking here.