Blink: The Power of Thinking Without Thinking

July 10th, 2007 at 12:49 PM

I read the book Blink: The Power of Thinking Without Thinking by Malcolm Gladwell while on the beach, and I have to admit, his concepts are still churning in my conscious and subconscious. At least I'm thinking about thinking without thinking.

(Try saying the previous sentence five times fast).

Gladwell is a brilliant storyteller, and uses catchy narrative to illuminate what he calls “thin slicing,” the ability to pull together mounds of information instantly to make quality decisions, rather than mulling over mounds of analytical data.

The benefits of this type of thinking is situational, Gladwell shows, including the often positive outcome of trusting gut instincts, yet revealing the darker side of human snap judgments, often made irrationally with subconscious stereotypes.

Gladwell also pointed out an interesting corporate oddity—a high percentage of CEOs in the United States are extremely tall.

It’s a book far too complicated to break down into neat formulas, and in the end, it settles somewhere in the subconscious, a place, Gladwell says, we should all pay more attention to.