Rethinking Your Online Video

March 11th, 2008 at 5:00 AM

The online video research keeps on pouring in.

The NY Times has a new article entitled, "A D.I.Y. Approach to Making a Web Commercial," highlighting small businesses and video production companies that are partnering together to help small businesses communicate through online videos.

With online video, nearly every company has the chance to be heard--no longer is video confined to huge marketing campaigns and expensive ad budgets--it's about communicating through storytelling that's targeted to your audience.