TV Down, Web Up

February 22nd, 2008 at 8:52 AM

TV commercials seem to be losing steam, according to a study released by the Association of National Advertisers. Where are people (and advertisers) going?

To the web.

87 percent of advertisers will spend more on the Internet this year, while half "have started to experiment with new types of ads to work with digital video recorders and video-on-demand programming."

Everything is changing. We've got HD.
It's time to adapt.

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