Top Six Marketing Values

February 23rd, 2007 at 8:03 AM

This Sapient study ranked the top six factors marketing executives value when choosing a marketing partner:

1. Quality of Creative Content
2. Innovation and Strategic Value
3. Price/Cost
4. Sophisticated Analytics and Measurement Systems
5. Proficiency in Emerging, Interactive or Digital Media
6. Traditional Print, Offline and Media Buying Services

It looks like online video meets every criteria in the top 5.