Our Blog Blog RSS Feed - 03/2007

Squirrel Invades CreoProductions.com

March 21st, 2007

An anxious squirrel really invaded our home office, wreaking havoc and causing high-pitched male shrieking. It's the stuff legends are made of, and if you want to see it, you'll have to get in touch with us...
Posted by Aaron Carriere on March 21st, 2007 at 12:26 PM
Comments (0) • Permalink

Innovation Inspires Creativity

March 20th, 2007

A study by the American Advertising Federation (AAF) showed:

* An overwhelming majority of respondents (87.4 percent) believe that the pace and scope of innovation in the media landscape inspires creativity.

* Seventy-three percent of respondents said that one to 20 percent of their budget is reserved for experimentation and new media properties. Significant, however, is the finding that 12.37 percent of respondents list 21 to 40 percent of their budget as reserved for these items.
Posted by Aaron Carriere on March 20th, 2007 at 11:45 AM
Comments (0) • Permalink

Sight, Sound and Motion

March 19th, 2007

"Video advertising, while less than 5 percent of online spending, is the fastest-growing advertising category online, generating $410 million last year, an increase of 82 percent from 2005, according to eMarketer, an online advertising research firm."

"Advertisers like Internet commercials linked to online video because it allows them to communicate their brand messages with sight, sound and motion."

--The New York Times, March 19, 2007

Big Ideas (On Paper Plates)

March 13th, 2007

Today we met with a brilliant man, perhaps genius would be the appropriate term.

Over the past 17 years, he’s been developing an unprecedented set of theories with implications for not only mathematics and education, but far beyond, touching all areas of life—using paper plates. It was a fascinating to catch a glimpse of how his complex mind works, and how he allows those who interact with him to do the same.

We love big ideas, and we’re looking forward to seeing where this one could go.
Posted by Aaron Carriere on March 13th, 2007 at 11:48 AM
Comments (0) • Permalink

It Was a Bad Apple

March 5th, 2007

Today we celebrated Christmas in March at Creo Productions.

The postal stork delivered our latest tech-baby, a 17-inch Apple MacBook Pro, fully-equipped with the Intel Core Duo 2 processor—in slightly-less nerdy terms, we landed the best laptop for our industry.

The MacBook Pro is powerful enough to run Final Cut Studio on the fly, giving us the freedom to import and edit footage on the road, airborne, sailing at sea, or stationed at our favorite caffeine saloons.

We have big plans for our extra editing mobility...among other benefits, the 24 hour film festival is coming. However, when we opened the package, we discovered the computer was damaged. We called Apple like it was 911, and they quickly responded to our cry: A new laptop will be here by the end of the week.