Our Blog Blog RSS Feed - 06/2007

A Whole New Mind (Empathy)

June 28th, 2007

According to Pink, “Empathy is the ability to imagine yourself in someone else’s position and to intuit what that person is feeling. It is the ability to stand in others’ shoes, to see with their eyes, and to feel with their hearts….Empathy is a stunning act of imaginative derring-do, the ultimate virtual reality—climbing into another’s mind to experience the world from that person’s perspective.” (159)

Recently, a client approached us about creating a video for a once popular singer who had fallen from fame and was launching a career comeback with a new book and CD. We had to create a plan to tell his story—the X factor was this—we couldn’t use footage of his interview until the conclusion of the video.

Our challenge was to visually connect viewers with the singer’s story. The result?

<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/7sOCwvky-A8"><embed src="http://www.youtube.com/v/7sOCwvky-A8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br />_________

This is the fifth blog based on A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink (Riverhead Books).

New Creo Commercial

June 14th, 2007

We celebrated our expansion into new industries by launching a fun, tongue-in-cheek spot about why we started Creo Productions—cubicle life was draining our creativity.

Who knew fluorescent lights, corporate coffee makers and Soduko could make a commercial?

<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/FktngvMjLQk"><embed src="http://www.youtube.com/v/FktngvMjLQk" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>